The Influence of Product Packaging Design, Product Materials, Shop Service On Buying Decisions Al Insan Elemnetary Scholl Bekasi City

Authors

  • Dewi Rahmawaty SEKOLAH TINGGI DESAIN INTERSTUDI

DOI:

https://doi.org/10.35568/naturalistic.v5i2b.1220

Keywords:

Desain Kemasan Produk, Material produk, Pelayanan Warung,  Keputusan membeli, keputusan membeli siswa

Abstract

Penelitian ini bertujuan untuk mengathui pengaruh keunikan desain kemasan produk terhadap keputusan membeli siswa SDIT Al Insan Kota Bekasi. Sampe dari penelitian ini adalah siswa siswi SDIT Al-Insan , teknik yang digunakan adalah analisis deskriptif dengan jumlah sampe 30 orang responden. Hasil analisis data dan pengujian hipotesis menunjukan bahwa desain kemasan produk, material produk dan pelayanan warung berpengaruh signifikan terhadap keputusan membeli siswa SDIT Al-Insan dan mampu meningkatkan minat pembelian siswa.

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Published

2021-12-31

How to Cite

Rahmawaty, D. (2021). The Influence of Product Packaging Design, Product Materials, Shop Service On Buying Decisions Al Insan Elemnetary Scholl Bekasi City. Naturalistic: Jurnal Kajian Dan Penelitian Pendidikan Dan Pembelajaran, 5(2b), 903–910. https://doi.org/10.35568/naturalistic.v5i2b.1220

Issue

Vol. 5 No. 2b (2021): Vol. 5 No. 2b (2021): Edisi 2nd Seminar Nasional Pendidikan Dasar (Senada) Peradaban Baru Dunia Pendidikan

Section

Articles

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Copyright (c) 2021 NATURALISTIC : Jurnal Kajian Penelitian Pendidikan dan Pembelajaran

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