SDGs-Oriented Branding Training Using Canva to Strengthen Studentpreneur Skills in SMAN 9 Denpasar Students

I Gusti Ayu Agung Aristi Putri; Putu Gede Maha Vivaldi Pradnyana; Dharma Prasetya Irawan

doi:10.35568/abdimas.v9i2.7839

Authors

I Gusti Ayu Agung Aristi Putri Visual Communication Design Study Program, Faculty of Information Technology and Design, Primakara University, Bali
Putu Gede Maha Vivaldi Pradnyana Visual Communication Design Study Program, Faculty of Information Technology and Design, Primakara University, Bali
Dharma Prasetya Irawan Visual Communication Design Study Program, Faculty of Information Technology and Design, Primakara University, Bali

DOI:

https://doi.org/10.35568/abdimas.v9i2.7839

Keywords:

Studentpreneurship, Branding desig, SDGs education, Canva, Creative economy

Abstract

This community service program aimed to enhance students’ branding design skills and awareness of Sustainable Development Goals (SDGs) through Canva-based training at SMAN 9 Denpasar. The program involved 36 twelfth-grade students and applied a participatory approach combining theoretical sessions, hands-on practice, and project-based mentoring. The results showed an improvement in students’ branding design skills, creativity, and soft skills such as communication and self-confidence. Students were able to develop simple branding concepts that integrate sustainability values. This program demonstrates that Canva-based training is an effective and accessible approach to fostering studentpreneur competencies in the digital creative economy.

Downloads

Download data is not yet available.

References

Baharuddin, G., & Ab Rahman, A. (2020). Aligning Entrepreneurial Intention Towards Sustainable Development Among Muslim Youth In Indonesia. Journal Of Indonesia Islam, 14(2), 407. https://doi.org/10.15642/JIIS.2020.14.2.407-430

Dewiyanti, N. M., Antara, M., & Pujaastawa, I. B. G. (2017). “Denpasar Festival” Mendukung Pariwisata Berbasis Ekonomi Kreatif Kota Denpasar. Jurnal Master Pariwisata (JUMPA). https://doi.org/10.24843/JUMPA.2017.v03.i02.p03

Gumilang, R. K. (2022). Penyuluhan Pemanfaatan Sosial Media Sebagai Sarana Menjadi Technopreneur Bagi Generasi Milenial. Jurnal Abdi Masyarakat (JAM), 7(2), 122. https://doi.org/10.22441/jam.2022.v7.i2.003

Irawan, I. A., Trirahayu, D., Zulkifli, Riskarini, D., Wahyudi, A., Setiarini, Ismail, A. R., & Lie, C. (2026). Strengthening Digital Literacy and Green Entrepreneurship For Vocational Students In The Industrial Revolution 5.0 Era: A Community Service Study at SMK Setia Negara Depok. ABDIMAS: Jurnal Pengabdian Masyarakat, 9(1), 493–502. https://doi.org/10.35568/abdimas.v9i1.7420

Ixfina, F. D., Fitriani, S. L., & Rohmah, S. N. (2023). Penggunaan Aplikasi Canva sebagai Upaya Meningkatkan Technologi Knowledge Guru Era Digital di Sekolah Dasar YP Nasional Surabaya. Khidmatuna: Jurnal Pengabdian Masyarakat, 2(2), 13–20. https://doi.org/10.36781/khidmatuna.v2i2.482

Nugrohowati, R. N. I., & Rudatin, A. (2021). Menciptakan Entrepreneur Mandiri Melalui Pelatihan Kewirausahaan Bagi Generasi Muda. Abdimas Unwahas, 6(2). https://doi.org/10.31942/abd.v6i2.5697

Putri, D. A. D., Andriani, D. R., & Rayesa, N. F. (2022). Sustainable Marketing terhadap Brand Image dan Loyalitas Pelanggan di Retrorika Coffee Bar & Resto. Jurnal Ekonomi Pertanian Dan Agribisnis, 6(3), 828. https://doi.org/10.21776/ub.jepa.2022.006.03.6

Putri, I. G. A. A. A., Yulianto, A., & Khaer, A. F. D. (2024). Pelatihan Desain branding Untuk Membentuk Identitas Visual Bagi Siswa Sekolah Janji Baik. Puan Indonesia, 6(1), 11–20.

Rahmawati, D., Dantes, N., & Suarni, N. K. (2021). Development of Innovative Creative Character instruments for students in Denpasar. Bisma The Journal of Counseling, 5(2), 99–105. https://doi.org/10.23887/bisma.v5i2.38025

Suryaningsih, Y., & Aripin, I. (2022). Ecopreneurship biology learning with local resources to raise high school student entrepreneurial interest. International Journal of Educational Innovation and Research, 1(1), 27–33. https://doi.org/10.31949/ijeir.v1i1.1864

Sutarwiyasa, I. K., Nyoman Agus Suarya Putra, I., & Suryanti Kusuma, A. (2022). The Impact of Digital Technology on Graphic Designer Profession. International Journal of Multicultural and Multireligious Understanding, 9(2), 459. https://doi.org/10.18415/ijmmu.v9i2.3459

Wijaya, R. H. (2021). Berkarya dengan Empati dan Memperkuat Ekonomi: Peran Mahasiswa Sociopreneur dalam Mencapai SDGs. Widya Balina, 6(1), 59–67. https://doi.org/10.53958/wb.v6i11.64.