Enhancing Community Capacity for Local Wisdom-Based Agricultural Entrepreneurship in Entubuk Village
DOI:
https://doi.org/10.35568/abdimas.v9i2.7752Keywords:
Community empowerment , Local wisdom , Rural entrepreneurship , Value-added agriculture , Asset-based developmentAbstract
This community service program aims to increase the capacity of local communities to develop entrepreneurship based on local agricultural wisdom in Entubuk Village, Sekadau Regency. This village has a strong agricultural tradition but faces challenges such as low product value, limited processing skills, and limited market access. The program applies an Asset-Based Community Development (ABCD) approach, including training in entrepreneurship, financial management, hygienic production, branding, and digital marketing, as well as product prototyping and market testing. The results show an increase in community knowledge and skills, the formation of business groups with clear roles and standard operating procedures, and the development of value-added products such as premium rice, spiced tea, and cassava-based products. The program also initiated offline and digital marketing channels. These findings indicate that entrepreneurship based on local wisdom can effectively strengthen economic resilience while preserving cultural identity in rural communities.
Downloads
References
Bosworth, G., Rizzo, F., Marquardt, D., Strijker, D., Haartsen, T., & Aagaard Thuesen, A. (2020). Identifying social innovations in European local rural development initiatives. Innovation: The European Journal of Social Science Research, 33(4), 457–474.
Chambers, R. (1997). Whose Reality Counts? Putting the First Last. ITDG Publishing.
Kibler, E., Fink, M., Lang, R., & Muñoz, P. (2019). Place attachment and social legitimacy: Revisiting the sustainable entrepreneurship journey. Journal of Business Venturing Insights, 11, e00113.
Kretzmann, J. & McKnight, J. (1993). Building Communities from the Inside Out. ACTA.
Ministry of Villages, Development of Disadvantaged Regions, and Transmigration of the Republic of Indonesia. (2021). Innovative Village Development Guide. Jakarta: Kemendesa PDTT.
Muñoz, P., & Kimmitt, J. (2019). Rural entrepreneurship in place: An integrated framework. Entrepreneurship & Regional Development, 31(9–10), 842–873.
Osterwalder, A. & Pigneur, Y. (2010). Business Model Generation. Wiley.
Roundy, P. T. (2017). Social entrepreneurship and entrepreneurial ecosystems. International Journal of Social Economics, 44(9), 1252–1267.
Scoones, I. (1998). Sustainable Rural Livelihoods: A Framework for Analysis. IDS.
Statistics Indonesia. (2023). Indonesian Agricultural Statistics 2023. Jakarta: BPS RI.
Steiner, A., & Teasdale, S. (2019). Unlocking the potential of rural social enterprise. Journal of Rural Studies, 70, 144–154.
Suban, E. (2018). The Meaning of the Nugal Tradition in the Lives of the Dayak Community in West Kalimantan. Pontianak: Tanjungpura University Press.
