Empowering Home-Based Bakery Industry in Probolinggo through Production Capacity Enhancement and Digital Marketing Training

Andy Rachman; Faza Wahmuda; Rachman Arief

doi:10.35568/abdimas.v9i1.7515

Authors

Andy Rachman Departement of Informatics Engineering, Institut Teknologi Adhi Tama Surabaya, Surabaya, Indonesia
Faza Wahmuda Department Industrial Design, Institut Teknologi Adhi Tama Surabaya, Indonesia https://orcid.org/0009-0002-2648-9724
Rachman Arief Department Information Systems, Institut Teknologi Adhi Tama Surabaya, Indonesia https://orcid.org/0000-0003-0265-8773

DOI:

https://doi.org/10.35568/abdimas.v9i1.7515

Keywords:

Small and Medium-sized , bread production, digital marketing, Community Empowerment , probolinggo

Abstract

Micro, small, and medium enterprises (MSMEs) in the bakery sector often face production and marketing limitations that reduce competitiveness. Wijaya Bakery, a home-based bakery in Probolinggo, experienced inefficiency in production and reliance on traditional promotion. This program introduces an empowerment model integrating production technology enhancement, business management training, and digital marketing activation. The approach addresses immediate operational issues while supporting long-term sustainability. Using a user-centered design approach, the program followed four stages: identifying target users, analyzing needs, designing solutions, and evaluation. Interventions included the provision of equipment (oven, mixer, proofer, trolley), training in production and business management, digital marketing workshops, and continuous mentoring. Evaluation relied on production records, social media monitoring, and customer satisfaction surveys. The program increased production capacity by 88.6%, from 700 to 1,320 breads per day, and reduced production time for small breads (2.8 to 1 day) and large breads (5 to 3 days). Training improved partner competence in hygiene, quality control, financial recording, and medium-term planning. Digital marketing activation on Instagram, WhatsApp, and YouTube Shorts raised customer engagement by 20% in two months. A customer satisfaction survey indicated high ratings (>85%) with 100% willingness to recommend products. The integration of production technology, management training, and digital marketing effectively empowered Wijaya Bakery and strengthened its competitiveness. This model offers a replicable approach for similar MSMEs to improve resilience and market reach.

Downloads

Download data is not yet available.

Author Biographies

Faza Wahmuda, Department Industrial Design, Institut Teknologi Adhi Tama Surabaya, Indonesia

Department Industrial Design
Rachman Arief, Department Information Systems, Institut Teknologi Adhi Tama Surabaya, Indonesia

Department Information Systems

References

Abdullah, A. S. A. (2025). The Impact of E-Commerce on the Growth of MSMEs in Indonesia. 9th International Conference on Accounting, Management, and Economics 2024 (ICAME 2024), 3126–3130.

Al Maidah, F., Rizki, V. L., & Meilan, R. (2024). Peningkatan Kapasitas Produksi dan Diversifikasi Produk Melalui Mesin Baru dan Inovasi Menu Sehat. TEKIBA: Jurnal Teknologi Dan Pengabdian Masyarakat, 4(2), 184–194.

Andini, O. G., & Boer, M. R. K. (2025). Indonesia’s Safeguarding of Human Rights to Achieve Sustainable Development Goals: Insights from Australia’s Experience. Journal of Sustainable Development and Regulatory Issues (JSDERI), 3(1), 1–28.

Anggoro, D., Darmayanti, E. F., Sholihah, S., Pratama, A. A. B., & Wahyuningrum, A. (2024). Peningkatan Kapasitas Produksi dan Digitalisasi Pemasaran UMKM Telogo Wungu untuk Mendorong Pertumbuhan Ekonomi Desa Sumbergede, Lampung Timur. JURPIKAT (Jurnal Pengabdian Kepada Masyarakat), 5(4), 1567–1580.

Canwat, V. (2024). COVID-19-related supply chain disruptions: Resilience and vulnerability of micro, small and medium enterprises. Cogent Business & Management, 11(1), 2315691.

Fackler, D., Schnabel, C., & Stegmaier, J. (2024). Personnel adjustments during the Covid-19 pandemic: Did co-determination make a difference? Journal for Labour Market Research, 58(1), 4.

Faizah, A. N., Nurkomariyah, R., Denova, M. A. D., & Mas’odi, M. (2025). Peran Literasi Dalam Pembangunan Nasional. Jurnal Pengabdian Masyarakat (ABDIRA), 5(3), 286–292.

Indonesia, K. (2025, September). UMKM Indonesia. https://kadin.id/data-dan- statistik/umkm-indonesia/

Irmayanti, N., Muzakki, M., & Nugroho, W. (2024). Peningkatan Kapasitas dan Kualitas Produksi Usaha Rengginang Berbasis Green Economy: Menuju Industri Kreatif Yang Ramah Lingkungan. Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat Dan Corporate Social Responsibility (PKM-CSR), 7.

Kominfo, D. (2024, June 4). Jatim Penyumbang Perekonomian Terbesar Kedua di Pulau Jawa. https://kominfo.jatimprov.go.id/berita/jatim-penyumbang-perekonomian- terbesar-kedua-di-pulau-jawa

Lee, K.-S., & Eom, J. K. (2024). Systematic literature review on impacts of COVID-19 pandemic and corresponding measures on mobility. Transportation, 51(5), 1907– 1961.

Lestari, N. W. F. A., Suwandi, S., Turini, T., AKbari, S., Gitama, G. N. D. P., & Akbari, S. (2025). Digitalization of Women’s Entrepreneurship In Cirebon City Through Pos Application Innovation In Supporting Asta Cita. Journal of Advanced Multidisciplinary Studies, 1(2), 329–340.

Ngurah, I. B., & Widiantari, N. K. R. (2024). Strategi Peningkatan Kapasitas Produksi dan Efisiensi Energi Pada Frozen Fruit Di Pt. Bali Food Industry. Prosiding Seminar Nasional Pengabdian Masyarakat (SENEMA), 3(2), 901–907.

Pujiyanto, M. A., Kinding, D. P. N., Solekan, M., & Setyorini, F. A. (2024). Penerapan Iptek Dalam Peningkatkan Kapasitas Produksi Keripik Pisang Pada UMKM Safnur Di Desa Lengkong Kecamatan Rakit Kabupaten Banjarnegara. Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia, 1(3), 60–73.

Saragih, J., Aldyas, A. J. A., Sidabutar, M. N. A., & Purnawan, Y. (2025). Peran dan Tantangan Pemerintah Kabupaten Simalungun dalam Keterlibatan Korporasi Pada Kebijakan Inovasi Nasional. Jurnal Ilmiah METADATA, 7(1), 230–244.

Setiawan, R. B., Sholikah, M., & Azizi, R. (2025). Pengendalian Kejahatan Korupsi dan Sustainable Development Goals di Indonesia. Jurnal Ekonomi, Manajemen, Akuntansi Dan Keuangan, 6(1).

Susyanti, J., & Pardiman, P. (2022). Pengembangan Ekonomi Kreatif di Jawa Timur. Jurnal Pusat Studi Jawa Timur, 1(2).

Tambunan, H. N., Haribowo, R., Akbar, A., Munizu, M., & Pandiangan, S. M. T. (2025). Operational Management for Business Production Processes. International Journal of Education, Social Studies, and Management (IJESSM), 5(1), 161–169.

Weilbach, N. (2025). Business Sustainability: Support Agencies’ Perspectives on the Limitations SMMEs Face in the Northern Cape. International Journal of Economics, Business and Management Research, 9(8).

Wibowo, A. N., Subiyantoro, H., Sugiyanto, S., & Pujiastuti, P. (2025). Factors Influencing the Growth of MSMEs and Their Impact on Employment Opportunities and Income Inequality in Java Island (2017–2019). International Journal of Informatics, Economics, Management and Science, 4(2), 114–122.