Workshop AI Veo 3 Technology for Speleotourism Marketing Strategy at Buni Ayu Cave, Sukabumi

Abstract

Sustainable tourism has become a primary focus of the Ministry of Tourism and Creative Economy (Kemenparekraf/Baparekraf) to promote regional economic growth through the optimization of local potential while maintaining environmental, social, and cultural sustainability. One of the areas with high potential for sustainable tourism is Buniayu Village, Sukabumi Regency, widely recognized for its natural attraction, Buniayu Cave. The sbusiness is managed by CV. Buniayu Triartha under Buniayu Adventure & Training (BAT), which focuses on speleo-tourism integrating recreation, education, and environmental conservation. The community and management face challenges such as limited knowledge in tourism management, lack of digital marketing training, and underutilization of modern technology for destination promotion. The community service program aims to implement Artificial Intelligence (AI) technology in digital marketing strategies to enhance the visibility and attractiveness of Extreme Sport Tourism at Buniayu Cave. The initiative combines two AI-based platforms: Veo3, used to automatically produce high-quality cinematic promotional videos, and CapCut Pro AI, applied to generate creative, trend-based social media content. Through structured training sessions, of social responsibility project in workshops, and mentoring, the program enables the tourism managers to independently produce adaptive and market-oriented digital content while strengthening the destination’s branding and competitiveness. By applying AI-based digital entrepreneurship strategies, this program seeks to improve the competitiveness and sustainability of Buniayu Cave tourism through optimized, engaging, and informative promotional content.