Enhancing the Competitiveness of Micro and Small Enterprises (MSEs) in Bandung City Through Financial Management and Product Certification Assistance

Ervie Nur Afifa Mukhlis; Rahayu Sri Purnami -; Tengku Ine Hendriana; Nafa Fauziah Kurniawati; Sarah Ayu Putri Hidayat

doi:10.35568/abdimas.v9i1.7354

Authors

Ervie Nur Afifa Mukhlis Institut Digital Ekonomi LPKIA, Bandung, Indonesia
Rahayu Sri Purnami - Institut Digital Ekonomi LPKIA, Bandung, Indonesia
Tengku Ine Hendriana Institut Digital Ekonomi LPKIA, Bandung, Indonesia
Nafa Fauziah Kurniawati Institut Digital Ekonomi LPKIA, Bandung, Indonesia
Sarah Ayu Putri Hidayat Institut Digital Ekonomi LPKIA, Bandung, Indonesia

DOI:

https://doi.org/10.35568/abdimas.v9i1.7354

Keywords:

Micro and Small Enterprises, Financial Management, Product Certification, Halal Certification, Business Competitiveness, Culinary MSEs, Digital Marketing

Abstract

The Community Service activity, themed on enhancing the competitiveness of Micro and Small Enterprises (MSEs) in Regol Subdistrict, Bandung City, through financial management assistance and product certification, was carried out for 10 culinary MSE actors. It aimed to improve the quality of financial management to support business advancement, and to increase product quality and consumer trust through Halal-certified products. The activities included material delivery, workshops on supporting technology use, and direct assistance. The increase in post-test scores after 9 material deliveries indicates that the training had an impact on improving participants' understanding. The largest percentage increase in score was in the Business Licence material at 62.3%, and the smallest was in the Product Branding material at 7.6%. Feedback from participants showed that they were satisfied and benefited from all the activities.

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