Digital Transformation of BUMDesa Bicak Makmur: Accounting Application Innovation for Optimizing Production Costs and Marketing of Ecoprint Fabric as the Village’s Flagship Product

Tatas  Ridho Nugroho; Ani Wilujeng Suryani; Adrian Hartanto Darma Sanputra; Mifta Ria Oktaviana; Izzatul Mu'thoyyah

doi:10.35568/abdimas.v8i4.7112

Authors

Tatas Ridho Nugroho Accounting Study Program, Universitas Negeri Malang, Malang, Indonesia
Ani Wilujeng Suryani Accounting Study Program, Universitas Negeri Malang, Malang, Indonesia
Adrian Hartanto Darma Sanputra Accounting Study Program, Universitas Negeri Malang, Malang, Indonesia
Mifta Ria Oktaviana Accounting Study Program, Universitas Negeri Malang, Malang, Indonesia
Izzatul Mu'thoyyah Accounting Study Program, Universitas Negeri Malang, Malang, Indonesia

DOI:

https://doi.org/10.35568/abdimas.v8i4.7112

Keywords:

BUMDesa, Management Accounting, Accounting Application, Ecoprint, Digital Marketing

Abstract

The community service program focuses on strengthening the management of BUMDesa Bicak Makmur in Bicak Village, Mojokerto Regency, particularly in cost control and marketing of its flagship product, ecoprint. The main problems identified include the absence of a standardized financial recording system, low product quality due to limited technical skills, and insufficient utilization of digital marketing. To address these challenges, the program provided training on Excel-based accounting applications, digital marketing strategies, and ecoprint production techniques delivered by experienced practitioners to enhance product quality and competitiveness. The approach adopted is Participatory Action Research (PAR), developed by Kurt Lewin (1946), which emphasizes active collaboration between the service team and BUMDesa managers. The results show significant improvements in cost efficiency, accurate pricing, and increased confidence among managers in promoting their products online through platforms such as Shopee, Instagram, and TikTok, thereby expanding market reach both nationally and internationally.

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Author Biography

Mifta Ria Oktaviana, Accounting Study Program, Universitas Negeri Malang, Malang, Indonesia

Mahasiswa (anggota / penulis 4)

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