Improved Integrated Business Management for Agriculture and Livestock in Rajik Tourism Village

Willa Fatika Sari; Nanang Wahyudin; Ary Fakturrachman Aryansyah; Tsulis Amiruddin Zahri

doi:10.35568/abdimas.v8i4.7095

Authors

Willa Fatika Sari Management Study Program, Faculty of Economics and Business, University of Bangka Belitung, Province Bangka Belitung Island, Indonesia
Nanang Wahyudin Management Study Program, Faculty of Economics and Business, University of Bangka Belitung, Province Bangka Belitung Island, Indonesia
Ary Fakturrachman Aryansyah Management Study Program, Faculty of Economics and Business, University of Bangka Belitung, Province Bangka Belitung Island, Indonesia
Tsulis Amiruddin Zahri Management Study Program, Faculty of Economics and Business, University of Bangka Belitung, Province Bangka Belitung Island, Indonesia

DOI:

https://doi.org/10.35568/abdimas.v8i4.7095

Keywords:

Financial Literacy, Digital Marketing, Farming , Animal Husbandry , Village Empowerment

Abstract

The community service program in Rajik Tourism Village involved 50 participants, consisting of farmers and livestock business actors. The program aimed to increase their capacity through strengthening financial literacy, long-term financial planning, creative marketing strategies, and the use of digital technology. The implementation method included pre-implementation, training, and interviews. The results showed that 82% of participants previously had no structured financial recording system, relying only on simple notes or memory. After the training, 90% were able to compile daily cash records, 76% successfully prepared simple income statements, and 68% actively used social media and e-commerce platforms such as WhatsApp Business and Shopee to expand their markets. Long-term financial planning practices were also adopted, with participants setting business goals, allocating 10–20% of profits for emergency funds, and reinvesting in productive assets such as equipment and livestock. These outcomes demonstrate concrete improvements in both managerial and marketing practices. A participatory approach ensured that the solutions developed were adapted to local conditions. Overall, this program contributed to enhancing financial discipline, market access, and business sustainability in Rajik Village, thereby increasing the competitiveness of local products and providing a replicable model for village economic empowerment in other regions.

Downloads

Download data is not yet available.

References

Abdul Kharis Almasyhari. (2023). Digitalisasi Pemasaran Produk Pertanian Untuk Meningkatkan Daya Saing Desa. Jurnal Teknologi Dan Pengabdian Masyarakat, 2(1), 25–34.

Afrisawati. (2019). Strategi Pemasaran Hasil Pertanian Berbasis Potensi Lokal Di Daerah Pedesaan. Jurnal Pemasaran Agribisnis. 4(2), 101–110.

Agry, F. P., Purnomo, P. W., & Elfitasari, T. (2023). Sustainability Status Of Pond Aquaculture In Tambakbulusan Village On Social Or Cultural Dimension And Legal Or Institutional Dimension. Journal Of Islamic Education. Https://Journal.Yaspim.Org/Index.Php/Ijierm/Article/View/244

Aprilia, L., Cyrilla, L., & Burhanuddin, &. (2018). Analisis Strategi Pemasaran Ternak Berbasis E-Commerce Di Pt X Analysis Of E-Commerce Based Livestock Marketing Strategies At Pt X, 6(3).

Aristya, & P. M. A. P. (2023). Pemberdayaan Umkm Dan Digitalisasi Produk Sebagai Strategi Penguatan Ekonomi Desa. Jurnal Pengabdian Masyarakat Kreatif, 2(1), 45–53.

Ditiya Himawati, D. M. S. T. K. W. (2021). Edukasi Penguatan Bisnis Dan Keuangan Berbasis Web Untuk Usaha Ternak Lele “Fad” Di Kota Depok, Jawa Barat. Jurnal Pengabdian Kepada Masyarakat Darma Saskara, 1, 1. Http://Dx.Doi.Org/10.35760/Abdimasug.2021.V1i1.9686

Mahendra, F., & Maria, M. (2023). Strategi Pengembangan Usaha Penjualan Daging Sapi Segar. Forum Agribisnis, 13(1), 24–34. Https://Doi.Org/10.29244/Fagb.13.1.24-34

Nurlaela, N. , C. U., M. E. , K. N. S. A. & S. (2025). Sosialisasi Pengembangan Usaha Mikro, Kecil, Dan Menengah Pertanian Peternakan Kerajinan Lokal Di Desa Marannu Kabupaten Maros. Jurnal Pengabdian Inovasi Dan Keberlanjutan. Jurnal Pengabdian Inovasi Dan Keberlanjutan, 3(1), 45–55.

Putri, D. A. , & S. W. F. (2023). Manajemen Keuangan Usaha Tani Untuk Keberlanjutan Pendapatan Petani. Jurnal Agribisnis Dan Pengembangan Wilayah, 8(1).

Sa’ida, N. , & A. R. (2024). Penguatan Manajemen Usaha Mikro Di Desa Wisata Melalui Inovasi Pemasaran Digital. Jurnal Ekonomi Kreatif Dan Pariwisata, 6(2), 112–124.

Simangunsong, D. (2022). Tantangan Dan Strategi Pengembangan Umkm Di Daerah Pedesaan. Jurnal Pengabdian Kepada Masyarakat Berkelanjutan, 4(1), 55–64.

Syahardi, S. , F. I. , & A. A. (2025). Strategi Pengembangan Ekonomi Kreatif Berbasis Potensi Lokal Di Daerah Kepulauan. Jurnal Inovasi Dan Kewirausahaan, 7(1), 15–25.

Utami, R. , & F. A. (2023). Pemasaran Digital Sebagai Strategi Pengembangan Umkm Di Era Revolusi Industri 4.0. Jurnal Manajemen Dan Pemasaran Kreatif, 5(3), 130–139.

Yusur, M. (2023). Pemanfaatan Teknologi Digital Untuk Pemasaran Produk Umkm Pedesaan. Jurnal Pemberdayaan Ekonomi Desa, 4(2), 88–97.

Zaki Raihansyah, M., Kurniawan, A., Fauzi, A., Anugerah Pamungkas, C., Oktavina Radianto, D., & Perkapalan Negeri Surabaya, P. (2024). Strategi: Jurnal Manajemen Modern Membangun Definisi, Konsep, Manajemen Dan Pemahaman Baru Tentang Pertanian Maritim (Vol. 6, Issue 2). Https://Journalpedia.Com/1/Index.Php/Jmm