Digital Marketing Training and Branding Improvement as well as Mackerel Floss Production as an Effort to Enhance MSMEs and Reduce the Impact of Stunting for the Community of Sukagalih Village, South Sumedang District

Abstract

Child stunting reduction is the first of 6 goals in the Global Nutrition Targets for 2025 and a key indicator in the second Sustainable Development Goal of Zero Hunger. Theprevalence of child stunting in Indonesia has remained high over the past decade, andat the national level is approximately 37%. It is unclear whether current approaches toreduce child stunting align with the scientific evidence in Indonesia. We use theWorld Health Organization conceptual framework on child stunting to review theavailable literature and identify what has been studied and can be concluded aboutthe determinants of child stunting in Indonesia and where data gaps remain. This training aims to strengthen the understanding of MSME actors regarding digital marketing strategies, which in turn will help them expand their market reach and improve the competitiveness of their local products. Furthermore, the production of mackerel floss, which is rich in nutrients, is expected to become a nutritious food alternative to reduce stunting rates in the area. The methods applied in this activity include Focus Group Discussions (FGD), seminars, and direct training related to the production of mackerel fish floss. The results of the activities showed that the MSME actors successfully honed their skills in digital marketing and branding, which ultimately can increase the selling value of their products. In addition, the increase in the consumption of mackerel floss in the community contributes to efforts to prevent stunting by providing a source of quality protein. Through this training, the hope is that MSMEs can grow more independently while  also  helping  to  improve  the  welfare  of  the  local  community.