Creating Business Opportunities for The Pantai Labu Pekan Village Community and An Increase in Hb In Breastfeeding Mothers by Consumerizing Apple Juice Mixed With Beets

Anggitha Ningtias; Dalimawaty Kadir; Muhammad Iqbal Ilhamsyah; Mhd Alvin Ginting; Ananda Putri Mawaddah; Ayu Wulandari; Devi Pratiwi; Kiki Amalia Harahap

doi:10.35568/abdimas.v8i1.5868

Authors

Anggitha Ningtias Department of Pharmacy, Universitas Muslim Nusantara AL-Washliyah, Medan, Indonesia
Dalimawaty Kadir Department of Primary School Teacher Education, Universitas Muslim Nusantara AL-Washliyah, Medan, Indonesia
Muhammad Iqbal Ilhamsyah Department of Pharmacy, Universitas Muslim Nusantara AL-Washliyah, Medan, Indonesia
Mhd Alvin Ginting Department of Pharmacy, Universitas Muslim Nusantara AL-Washliyah, Medan, Indonesia
Ananda Putri Mawaddah Department of Economics and Business, Universitas Muslim Nusantara AL-Washliyah, Medan, Indonesia
Ayu Wulandari Department of Economics and Business, Universitas Muslim Nusantara AL-Washliyah, Medan, Indonesia
Devi Pratiwi Department of Economics and Business, Universitas Muslim Nusantara AL-Washliyah, Medan, Indonesia
Kiki Amalia Harahap Department of Economics and Business, Universitas Muslim Nusantara AL-Washliyah, Medan, Indonesia

DOI:

https://doi.org/10.35568/abdimas.v8i1.5868

Keywords:

Hemoglobin, Apple juice, Beet juice, Anemia, Business opportunity

Abstract

Iron deficiency anemia is a common health issue among breastfeeding mothers, which can affect the quality of breast milk and the mother's health. This study evaluates the effectiveness of apple juice mixed with beet consumption in increasing hemoglobin (HB) levels in breastfeeding mothers and the potential of this juice as a business opportunity. The research method involved an experimental study with treatment and control groups. The results showed a significant increase in HB levels in the group consuming apple juice mixed with beets. Additionally, the market potential for this product indicates a promising business opportunity for the community. This study suggests the implementation of apple juice mixed with beets as a nutritional intervention and a local business opportunity.

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