E-Marketplace-Based Online Sales Training for Traditional Market Sellers in Karangayu, Semarang, in Response to Changes in Consumer Behavior

Liesta Verawati; Muhamad Syaeful Anwar; Lely Afiati

doi:10.35568/abdimas.v7i3.4939

Authors

Liesta Verawati Faculty of Nursing, Business, and Technology, Universitas Widya Husada Semarang, Indonesia
Muhamad Syaeful Anwar Faculty of Nursing, Business, and Technology, Universitas Widya Husada Semarang, Indonesia
Lely Afiati Faculty of Nursing, Business, and Technology, Universitas Widya Husada Semarang, Indonesia

DOI:

https://doi.org/10.35568/abdimas.v7i3.4939

Keywords:

Online Sales, E-Marketplace, Traditional Market

Abstract

The rapid rise of e-commerce has significantly impacted traditional markets. Society is faced with two choices: to embrace the progress of the time or not. This service project explores the challenges sellers face in Semarang’s Karangayu Market face due to shifting consumer behavior towards online shopping. The declining income and customer base prompted a community service project by Universitas Widya Husda Semarang to equip sellers with online sales strategies. The program targeted 18 sellers dealing in fashion products. It involved three phases: survey, implementation, monitoring, and evaluation. The program addressed challenges by presenting the evolution of online shopping and popular e-marketplace platforms, providing a question-and-answer session where participants expressed concerns about e-marketplace competition. Conducting a training session on creating Shopee seller accounts, highlighting the functionalities of the Shopee seller dashboard for managing online stores. The community service team initiative successfully empowered sellers with basic e-marketplace knowledge and skills. Regular training programs targeting non-digital sellers are recommended to bridge the digital divide and ensure the sustainability of traditional markets. This program can serve as a model for future initiatives aimed at supporting traditional businesses in the digital era.

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