Destination Logo Design for Lake Aur Branding at Musi Rawas Regency, South Sumatra Province

Authors

  • Nurul Aini Tourism Study Program, Politeknik Pariwisata Bali, Indonesia
  • Irene Hanna H. Sihombing Tourism Study Program, Politeknik Pariwisata Bali, Indonesia
  • Widi Hardini Tourism Planning and Development Study Program, Politeknik Pariwisata Batam, Indonesia

DOI:

https://doi.org/10.35568/abdimas.v7i3.4822

Keywords:

Tourist Destination, Tourist Visits, Branding, Logo, Promotion

Abstract

Lake Aur is a popular tourist destination in Musi Rawas Regency, with an increasing number of visitors every year, mainly from the Musi Rawas area. Despite its popularity among locals, Lake Aur lacks visibility outside the region and needs better branding. The focus is on designing a logo to visually brand Lake Aur, using methods like consultation, observation, interviews, and logo development. The designed logo incorporates colors, slogans, elements, and ideas, and has been successfully applied to merchandise like mugs, key chains, and t-shirts. The aim is to introduce Lake Aur to a wider audience.

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Published

2024-07-31

How to Cite

Nurul Aini, Irene Hanna H. Sihombing, & Widi Hardini. (2024). Destination Logo Design for Lake Aur Branding at Musi Rawas Regency, South Sumatra Province. ABDIMAS: Jurnal Pengabdian Masyarakat, 7(3), 860–870. https://doi.org/10.35568/abdimas.v7i3.4822