Marketing Innovation Development for the Padang Serai Bengkulu Village Community in the use of E-Commerce to Market Agricultural Products as an effort Fulfill Community Needs During the Covid-19 Pandemic

Febzi Fiona; Willy Abdillah; Sri Adji Prabawa; Effed Darta Hadi

doi:10.35568/abdimas.v6i2.3221

Authors

Febzi Fiona Universitas Bengkulu
Willy Abdillah Management Study Program, Faculty of Economics and Business, Bengkulu University, Indonesia
Sri Adji Prabawa Management Study Program, Faculty of Economics and Business, Bengkulu University, Indonesia
Effed Darta Hadi Management Study Program, Faculty of Economics and Business, Bengkulu University, Indonesia

DOI:

https://doi.org/10.35568/abdimas.v6i2.3221

Keywords:

COVID 19, E-COMMERCE, WEBSITE, HASIL PERTANIAN

Abstract

The lack of efficiency and effectiveness of farmers in producing and selling agricultural products due to the impact of Covid-19, by using information technology these problems can be reduced. One product of the rapid development of information technology is E-commerce. In this modern world, e-commerce (Electronic Commerce) has had a major influence on the growth of the social and economic order of society. The aim of this program is that the people of Kampung Padang Serai Bengkulu can find what they need and need in managing their agricultural land by using information and communication technology that they understand from program socialization.

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