Strategy Implementation and Media Promotion Training for the Mangrove Tourism Park in Jenggalu Kito Village, Bengkulu City
DOI:
https://doi.org/10.35568/abdimas.v6i2.3220Keywords:
desa wisata, Hutan Mangrove, PROMOSIAbstract
Bengkulu City iscoastal areas that have a lot of tourism potential, one of which is Kampung Jenggalu Kito. This tourist area has not been promoted optimally, this can be seennot maximal efforts to develop mangrove tourism inJenggalu Kito Village, becauseThere is no effective promotional media. This causes the development of tourist areas has not been carried out optimally. Based on these conditions, it is necessary to provide training on the implementation of tourism promotion strategies and media for the community and related officials as executors.The purpose of this activity isprovide an understanding to the public of the importance of strategy and promotional media as a means to increase tourism potential, and introduce various promotional strategies and promotional media both print and electronic for the development of mangrove tourism inJenggalu Kito village, Bengkulu city. From the results of this dedication, several strategies were found that could be carried out for the promotion of mangrove tourism in Jenggalu Kito Village, namely by: identifying tourism products, formulating the advantages of tourism products, setting market targets, setting visit prices
Downloads
References
Liu1, X., Sohn, Y.-H., & Park, D.-W. (2018). Application Development with Augmented Reality Technique using Unity 3D and Vuforia. International Journal of Applied Engineering Research, 13(21), 15068–15071. http://www.ripublication.com
Nugraeni, & Setiawan, AH (2017). IBM tourism, mangrove bridges api-api and sandy beaches, self-sufficient and prosperous. Proceedings of Social, Economic and Humanities SNaPP2017, 160–170.
Nugraeni, & Setyawan, AH (2018). Mangrove Tour Pkm Tour Guide Training Welcomes the New Yogyakarta International Airport. Proceedings of Community Service Seminar (Senadimas), 28–33.
Pranoto, H., Saputra, PP, Sadekh, M., Darmadi, H., & Yanfi, Y. (2023). Augmented reality navigation application to promote tourism to the local state attraction "Lawang Sewu." Procedia Computer Science, 216, 757–764. https://doi.org/10.1016/j.procs.2022.12.193
Princess, DA (2021). The Role of Margomulyo Mangrove Forest Tourism Development at the Youth Service, Balikpapan City. Government Science EJournal, 2021, 9(2): 171-18, 9(2), 171–184.
Sheresheva, M., & Kopiski, J. (2016). The main trends, challenges and success factors in the Russian hospitality and tourism market. Worldwide Hospitality and Tourism Themes, 8(3), 260–272. https://doi.org/10.1108/WHATT-02-2016-0004
Tirmizi, MA (2009). An empirical study of consumer impulse buying behavior in local markets. European Journal of Scientific Research, 28(4), 522–532. https://api.elsevier.com/content/abstract/scopus_id/64949137881
