Strengthening the MSME Business Ecosystem Through Smart Economy–Based Optimization of BUMDes Institutions in Branjang Village

Teguh Hardi Raharjo; Ahmad Saeroji; Ubaedul Mustofa; Rizki Khoirunnisa; Oktaviana Eka Fadila; Sarah Amalia Rahmawati

doi:10.35568/abdimas.v9i1.7696

Authors

Teguh Hardi Raharjo Faculty of Economics and Business, Universitas Negeri Semarang, Semarang, Indonesia
Ahmad Saeroji Faculty of Economics and Business, Universitas Negeri Semarang, Semarang, Indonesia
Ubaedul Mustofa Faculty of Economics and Business, Universitas Negeri Semarang, Semarang, Indonesia
Rizki Khoirunnisa Faculty of Economics and Business, Universitas Negeri Semarang, Semarang, Indonesia
Oktaviana Eka Fadila Faculty of Economics and Business, Universitas Negeri Semarang, Semarang, Indonesia
Sarah Amalia Rahmawati Faculty of Economics and Business, Universitas Negeri Semarang, Semarang, Indonesia

DOI:

https://doi.org/10.35568/abdimas.v9i1.7696

Keywords:

Business Ecosystem, MSMEs, BUMDES, Smart Economy, Community Empowerment, Digital Marketing

Abstract

This community service program aims to strengthen the business ecosystem of MSMEs in Branjang Village by optimizing the role of the Untung Makmur Village-Owned Enterprise (BUMDes) based on a Smart Economy framework. The implementation method integrates comprehensive capacity building and digital transformation rather than discrete training stages. Key activities included business management training, administrative digitization via the E-HAS application, assistance with business legality (NIB and Halal certification), and digital marketing optimization. The results indicate a significant increase in the managerial capacity of BUMDes and MSME operators. The program successfully established administrative efficiency, secured business legality, and enhanced product branding and market reach through e-commerce. Ultimately, this initiative demonstrates that integrating Smart Economy principles into BUMDes management acts as a vital catalyst for fostering a resilient, inclusive, and sustainable village economic ecosystem.

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