Optimizing The Potential of Tompaso Hot Springs Tourism Village Through The Implementation of A Web-Based Reservation System
DOI:
https://doi.org/10.35568/abdimas.v9i1.7443Keywords:
Community-Based Tourism, Digital Transformation, Hot Springs Tourism, North Sulawesi, Rural Tourism Development, Tourism Management System, Web-Based Reservation SystemAbstract
Tompaso Hot Springs is an important natural asset in the Minahasa Regency with significant tourism potential. However, management faces challenges in marketing and promotion, as well as in visitor management, using traditional methods. This nature-based destination has limited marketing reach and inefficient organizational processes. The Community Partnership Program (PKM) addresses these issues by designing and developing a Web 2.0-based reservation system for the Tompaso Village Tourist Management Unit. Implementation occurred in multiple stages, including needs assessment, agile system development using responsive web frameworks, user training, and system launch. The system enables real-time online booking, payment verification, and visitor capacity management. Key outcomes include streamlined business administration, reduced booking/confirmation time, and expanded promotional reach beyond the local region, attracting a broader visitor base. Training significantly improved the local management team's digital literacy, ensuring sustainable technology adoption. This intervention provides a scalable model for digitally transforming rural tourism, demonstrating how technology can bridge the gap between potential and actual performance in the tourism industry.
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