Integrated Training Method of Decision Support System (DSS) for MSMEs and Tourism in Empowering Bumdes Towards Food Security Based on A Blue Economy

Nani Sintiawati; Muhammad Irfan Hilmi; Karina Nine Amalia; Viona Nadya Fernanda; Nuril Satrya; Saifuddin Adi Nugroho; Nabila Anjani Robi’atul Adawiyah; Raka Febrian Syahputra

doi:10.35568/abdimas.v8i4.7255

Authors

Nani Sintiawati Non-Formal Education Study Program, Jember University, Jember, Indonesia
Muhammad Irfan Hilmi Non-Formal Education Study Program, Jember University, Jember, Indonesia
Karina Nine Amalia Information Systems Study Program, Jember University, Jember, Indonesia
Viona Nadya Fernanda Non-Formal Education Study Program, Jember University, Jember, Indonesia
Nuril Satrya Non-Formal Education Study Program, Jember University, Jember, Indonesia
Saifuddin Adi Nugroho Non-Formal Education Study Program, Jember University, Jember, Indonesia
Nabila Anjani Robi’atul Adawiyah Information Systems Study Program, Jember University, Jember, Indonesia
Raka Febrian Syahputra Information Systems Study Program, Jember University, Jember, Indonesia

DOI:

https://doi.org/10.35568/abdimas.v8i4.7255

Keywords:

Decision Support System, BUMDes, MSMEs, Tourism Development, Digital Marketing, Community Empowerment, Blue Economy

Abstract

This community service initiative aimed to enhance the economic resilience of Puger Kulon Village, a coastal community in Jember Regency, by implementing a digital empowerment model. The program focused on developing and deploying the E-CoDigimark platform—an integrated e-commerce and Decision Support System (DSS)—to strengthen the synergy between local Micro, Small, and Medium Enterprises (MSMEs) and the tourism sector within a blue economy framework. A Participatory Action Research (PAR) approach was adopted over six months, involving 40 participants, including BUMDes staff and MSME owners. Activities encompassed socialization, intensive digital literacy and DSS training, platform development using the Scrum SDLC model, and ongoing technical assistance. Results demonstrated a significant improvement in participants' digital capacity, with pre-test and post-test scores increasing from 48.5 to 76.8 (p < 0.01). The platform successfully onboarded 35 local products and recorded 500 visits within the first month, contributing to a 28% average increase in MSME sales and a 12% rise in tourist visits to Pancer Beach. Furthermore, 85% of participants reported actively using the DSS for weekly business decisions. The findings indicate that the DSS-based E-CoDigimark platform effectively empowers coastal communities by fostering data-driven decision-making, expanding market access, and creating a sustainable digital ecosystem that aligns with blue economy principles. This model offers a replicable strategy for enhancing rural economic resilience through integrated digital transformation.

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