Innovation in Interactive Learning Media Based on Visual Design and Gamification to Enhance Student Engagement

Putri Taqwa Prasetyaningrum; Norshahila  Ibrahim; Ozzi Suria; Eka Aryani; March Sevenia Putri Surga; Rani Melati Siregar

doi:10.35568/abdimas.v8i3.6714

Authors

Putri Taqwa Prasetyaningrum Universitas Mercu Buana Yogyakarta
Norshahila Ibrahim Universiti Pendidikan Sultan Idris, Tanjong Malim, Perak, Malaysia
Ozzi Suria Universitas Mercu Buana Yogyakarta
Eka Aryani Universitas Mercu Buana Yogyakarta
March Sevenia Putri Surga Universitas Mercu Buana Yogyakarta
Rani Melati Siregar Universitas Mercu Buana Yogyakarta

DOI:

https://doi.org/10.35568/abdimas.v8i3.6714

Keywords:

Visual Design, Gamification, Interactive Learning Media, Student Engagement, Teacher Training

Abstract

This community outreach program sought to enhance teachers’ competencies in designing interactive learning media by integrating visual design principles with gamification. A total of 32 teachers from primary to upper-secondary schools completed a five-week course consisting of four sequential modules. Effectiveness was assessed through a 20-item multiple-choice pre- and post-test, a satisfaction questionnaire, and structured classroom observations. Mean test scores rose from 60.3 ± 8.4 to 84.7 ± 6.1 (t(31)=16.42; p < 0.001; d = 2.91). Ninety percent of participants rated the content as “highly relevant,” while student feedback (N = 736) showed an increase in the class-engagement index from 3.1 to 4.2 on a five-point scale. A three-month follow-up revealed that 78 % of teachers continued to use their media prototypes and reported greater discussion participation in class. The findings indicate that combining principles from the Cognitive Theory of Multimedia Learning with gamification mechanics grounded in Self-Determination Theory can significantly boost student motivation and comprehension. Continuous mentoring and the inclusion of advanced gamification techniques are recommended to sustain long-term impact.

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