Sukma, A. and Deviana, Z. B. (2023) “The Influence of Viral Marketing and Celebrity Endorser on Purchase Decisions on Scarlett Whitening Products: Case study on Widyatama Female Students”, ABDIMAS: Jurnal Pengabdian Masyarakat, 6(2), pp. 3690–3703. doi: 10.35568/abdimas.v6i2.3177.