Enhancing Product Sales through the Implementation of an E-Commerce-Based Marketing System

Authors

  • Putri Prasetyaningrum Information systems study program, faculty of information technology, Universitas Mercu Buana Yogyakarta, Indonesia, 55283
  • putry wahyu setyaningsih Information systems study program, faculty of information technology, Universitas Mercu Buana Yogyakarta, Indonesia, 55283
  • Ozzi Suria Information systems study program, faculty of information technology, Universitas Mercu Buana Yogyakarta, Indonesia, 55283
  • Ibnu Rivansyah Subagyo Informatics study program, faculty of information technology, Mercu Buana University Yogyakarta, Indonesia, 55283

DOI:

https://doi.org/10.35568/abdimas.v7i2.4674

Keywords:

Implementation, E-Commerce, sales, products

Abstract

This service project is titled "Enhancing Product Sales through the Implementation of an E-Commerce-Based Marketing System." The partner IbM faces several challenges, including (1) the absence of an e-commerce system for marketing products and (2) difficulties for customers in purchasing products. The objectives of this program are (1) to implement an e-commerce system to introduce products and reach a broader market, thereby increasing sales, and (2) to assist customers in making transactions more easily. The service program is conducted in two forms: First, the design of an e-commerce system to improve customer communication that is not limited by geographical factors, allowing direct targeting of the desired market share without intermediaries. Second, the creation of an e-commerce system to boost partner sales and simplify sales transactions. The implementation of this program is designed in four stages: (1) Coordination and preparation phase, (2) Design phase, (3) Application of science and technology phase, and (4) Evaluation and refinement phase.

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References

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Published

2024-04-30

How to Cite

Putri Prasetyaningrum, putry wahyu setyaningsih, Ozzi Suria, & Ibnu Rivansyah Subagyo. (2024). Enhancing Product Sales through the Implementation of an E-Commerce-Based Marketing System. ABDIMAS: Jurnal Pengabdian Masyarakat, 7(2), 655–662. https://doi.org/10.35568/abdimas.v7i2.4674