MSME Product Photography Training Using Smartphones with DJPb Bali and Kreasiku Digital Marketing Agency

Decky Cipta Indrashwara; I Gede Fery Surya Tapa; I Nyoman Indra Kumara

doi:10.35568/abdimas.v7i2.4650

Authors

Decky Cipta Indrashwara Faculty of Engineering and Informatics, Universitas Pendidikan Nasional, Denpasar, Indonesia
Fery Faculty of Engineering and Informatics, Universitas Pendidikan Nasional, Denpasar, Indonesia
Indra Faculty of Engineering and Informatics, Universitas Pendidikan Nasional, Denpasar, Indonesia

DOI:

https://doi.org/10.35568/abdimas.v7i2.4650

Keywords:

Photography, Product Photography, MSME, Smartphone Photography

Abstract

The use of social media as a marketing platform has become the main strategy for Micro, Small, and Medium Enterprises (MSMEs) in expanding their market reach. However, limited knowledge and skills in product photography often become obstacles for MSMEs in creating attractive and quality visual content. In response to this challenge, a product photography training program using smartphones was organized by the Ditjen Perbendaharaan of Bali Province (DJPb Bali) in collaboration with several lecturers from the Universitas Pendidikan Nasional, and Kreasiku Digital Marketing Agency. This training aims to empower MSMEs to improve their product photography skills so that they can increase their competitiveness in the online market. This training method consists of a series of interactive workshop sessions involving MSME owners from various industrial sectors. The training material covers the basics of product photography, techniques for taking pictures using smartphones, as well as the use of AI in editing product photos. During the training, participants are encouraged to actively participate and practice directly the skills learned through practical sessions. The evaluation results showed a significant increase in participants' understanding of the basic concepts of product photography and the use of smartphones for taking pictures. Apart from that, participants also succeeded in developing photo editing skills and visual marketing strategies that are relevant to the characteristics of their products. Product photography training using smartphones with DJPb Bali is an effective step in empowering MSMEs to improve their product visualization and online marketing. By increasing these skills, it is hoped that MSMEs can be more competitive in the increasingly developing digital market.

Downloads

Download data is not yet available.

Author Biographies

Fery, Faculty of Engineering and Informatics, Universitas Pendidikan Nasional, Denpasar, Indonesia

Fakultas Teknik dan Informatika

Indra, Faculty of Engineering and Informatics, Universitas Pendidikan Nasional, Denpasar, Indonesia

Fakultas Teknik dan Informatika

References

Anggapratama, R., Irnawati, D., Selviana, S., Fadila, E. N., & Niswah, S. (2024). Community Service in Strenghthening the Branding of Gadung Chips MSME Actors in Dander Bojonegoro District Niswah. Abdimas Umtas: Jurnal Pengabdian Kepada Masyarakat, 7(1), 164–170. https://journal.umtas.ac.id/index.php/ABDIMAS/article/view/4158

Chandrasarie, M. T., Evylia, D., Darmawan, J. C., & Aulia, I. N. (2023). Pelatihan Fotografi UMKM di Kelurahan Pedurungan Lor ,. 5(2), 33–41.

Dwi, S., & Rochmaniah, A. (2024). MSME Assistance Through Instagram Social Media Management Activities in Entrepreneurship. 1, 383–389.

Febriyanti, T., & Farida, S. N. (2023). Peran Foto Produk Sebagai Media Promosi Untuk Meningkatkan Volume Penjualan Produk UMKM Desa Karangan. Jurnal Pengabdian Kepada Masyarakat, 2(3), 20–27.

Fiandra, Y., Sudaryat, Y., & ... (2022). Pelatihan Fotografi Produk Dan Dokumentasi Umkm Kopi Puntang Dengan Menggunakan Metoda Flatlay Fotografi. DIMASTEK (Jurnal …, 2(1). http://dimastek.sttbandung.ac.id/index.php/dimastekjurnal_sttb/article/view/13

Isnawati, S. I., Aziz, A., & Fauzi, I. (2020). The Utilization of Smartphone Photography as a Means of Digital Marketing for MSME Players. Proceedings of the 1st International Conference on Research in Social Sciences and Humanities (ICORSH 2020), 584(Icorsh 2020), 909–915. https://www.atlantis-press.com/proceedings/icorsh-20/125962302%0Ahttps://www.atlantis-press.com/article/125962302.pdf

Martin, K. (2020). A picture is worth a thousand words. European Medical Writers Association, 29(1), 28–35. https://doi.org/10.1007/978-3-030-49459-9_8

Musrifah, M. (2022). Smartphone Photography: Empowerment of Online Businessmen in Paciran District, Lamongan Regency through Product Photo Training. Communautaire: Journal of Community Service, 1(2), 127–138. https://doi.org/10.61987/communautaire.v1i2.20

Putra, M. R., Febriana, P., & Dwi, K. (2024). Utilization of Instagram as a Medium for Advertising and Promotion of MSMEs in The Food Sector of Kembangringgit Village. 1, 407–419.

Rachman, A., Wahmuda, F., & Kurnaiwan, M. (2024). Training To Improve The Promotion Capability Of MSMEs In Wingko Babat Village By Utilizing Smart Technology. 1, 95–102.

Rahmwati, D., Sariwaty, Y., Octaviani, F., & Rahmayani, R. (2020). Pemanfaatan Fotografi Melalui Smartphone Untuk Digital Marketing Bagi Pelaku UMKM. Jurnal Sosial & Abdimas, 2(1), 1–8.

Rohmah, A. N., & Setyowati, R. (2022). Peningkatan Promosi Melalui Fotografi Produk Dengan Smartphone Pada Bukuan Fried Chicken (BFC). Jurnal Pengabdian Masyarakat Akademisi, 1(3), 75–82. https://doi.org/10.54099/jpma.v1i3.236

Saptiyono, A., Watie, E. D. S., & Febriana, K. A. (2021). Pelatihan Fotografi Produk Bagi UMKM Kelurahan Gebangsari. Tematik, 3(1), 2775–3360. https://journals.usm.ac.id/index.php/tematik/article/view/3033

Suryawan, Y., & Wibowo, T. (2020). Analisis Komposisi Foto Pada Landscape Photography. Conference on Business, Social Sciences and Innovation Technology, 1, 533–539.

Yang, Y. (2021). Smartphone photography and its socio-economic life in China: An ethnographic analysis. Global Media and China, 6(3), 259–280. https://doi.org/10.1177/20594364211005058