The Role of Social Media as an Effort to Increase Participation of Novice Voters in Padangsambian Kaja Village in the 2024 Election

I Made Suidarma1; Ni Putu Mahera Nugrahayani

doi:10.35568/abdimas.v7i2.4607

Authors

I Made Suidarma1 Faculty of Economics and Business, Universitas Pendidikan Nasional
Ni Putu Mahera Nugrahayani Faculty of Economics and Business, Universitas Pendidikan Nasional

DOI:

https://doi.org/10.35568/abdimas.v7i2.4607

Keywords:

Padangsambian Kaja, Social Media, Beginner Voters

Abstract

Indonesia is a country that upholds democracy by declaring that supreme sovereignty is in the hands of the people. General elections are an effort to implement a democratic system, of course by involving the role of the community. As time goes by, people who do not participate in elections can be seen in the emergence of the abstention phenomenon, so efforts are needed that can again increase voter participation, especially among first-time voters during the 2024 elections. Keeping up with the times, the role of social media has a big impact on the continuity of elections because it can be used as a media to reach the public in large numbers and more efficiently in time, place, and energy compared to using other media. Even political figures and government institutions have used social media to show their performance in cyberspace. This shows that social media plays a very important role and can be used as an effort to increase the participation of first-time voters, especially in Padangsambian Kaja Village in the 2024 general election.

Downloads

Download data is not yet available.

References

Abdillah, L. A. (2014). Social Media As Political Party Campaign in Indonesia. 12, 1–10.

Ade Sunia, A., & Jabu, B. (2023). The Implementation of Independent Learning-Independent Campus (MBKM) Teaching Assistance in Education Units Towards Students’ Soft Skills and Hard Skills. Journal of Excellence in English Language Education, 2(2), 208–216.

Anonym. (2021). Study on the impact of new technologies on free and fair elections ('Elections Study’) Literature Review. March, 254. https://pmo.trasys.be/confluence/display/DGJUSTELECTION/DG+JUST_Elections+study

Arfan, R., & Rafni, A. (2023). The Role of Social-Media in Increasing Millennial Political Participation in the Medan Johor Subdistrict. Journal of Etika Demokrasi, 8(1), 124–136. https://doi.org/10.26618/jed.v

Bömmel, N., & Heineck, G. (2023). Revisiting the causal effect of education on political participation and interest. Education Economics, 31(6), 664–682. https://doi.org/10.1080/09645292.2022.2141199

Bueno De Mesquita, E., Canes-Wrone, B., Hall, A. B., Lum, K., Martin, G. J., & Ricardo Velez, Y. (2023). Preparing for Generative AI in the 2024 Election: Recommendations and Best Practices Based on Academic Research. August 2023.

Candra, A., Fauzi, A., & Rahmadhani, M. L. (2023). Political Relations: Political Identity and Social Media in Elections in Indonesia. KYBERNOLOGY : Journal of Government Studies, 3(2), 111–128.

Carney, K. (2022). The effect of social media on voters: Experimental evidence from an Indian election. 1–44.

Dennis, A., Robin, C., & Carter, H. (2022). The social media response to twice-weekly mass asymptomatic testing in England. BMC Public Health, 22(1), 1–12. https://doi.org/10.1186/s12889-022-12605-2

Effing, R., Van Hillegersberg, J., & Huibers, T. (2011). Social media and political participation: Are Facebook, Twitter and TouTube democratizing our political systems? Lecture Notes in Computer Science (Including Subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 6847 LNCS(August), 25–35. https://doi.org/10.1007/978-3-642-23333-3_3

Fujiwara, T., Müller, K., & Schwarz, C. (2021). The Effect of Social Media on Elections: Evidence from the United States. SSRN Electronic Journal, July. https://doi.org/10.2139/ssrn.3856816

Halimatusa’diyah, I., & Prihatini, E. (2021). Young voters and political participation in Indonesia: Revisiting a marriage gap. Social Science Quarterly, 102(6), 2552–2564. https://doi.org/10.1111/ssqu.13024

Latif, E. A., Afandi, I., & Darmawan, C. (2020). The Role of Social Media as a Means of Political Literacy of Millennials in the 2019 Presidential Elections Process (A Case Study in Garut Regency). Journal of International Conference Proceedings, 3(1), 81–95. https://doi.org/10.32535/jicp.v2i4.783

Maharani, P. S., & Nurafifah, N. L. (2020). Political Communication: Social Media Strengths and Threats in the 2019 General Election. Politik Indonesia: Indonesian Political Science Review, 5(2), 292–306. https://doi.org/10.15294/ipsr.v5i2.21522

McCluskey, M. R., Deshpande, S., Shah, D. V., & McLeod, D. M. (2004). The efficacy gap and political participation: When political influence fails to meet expectations. International Journal of Public Opinion Research, 16(4), 437–455. https://doi.org/10.1093/ijpor/edh038

Patarai, M. I. (2021). Representative Democracy and Constitution Pancasila Perspective with the 1945 Constitution. Budapest International Research and Critics Institute-Journal, 4(4), 12941–12951. https://doi.org/10.33258/birci.v4i4.3355

Pramana, G. M. A., & Nurkumalawati, I. (2020). Tinjauan Evaluasi Kegiatan Sosialisasi Keimigrasian dan Leadership oleh Taruna Politeknik Imigrasi di SMAN 1 Tanjungpinang. Jurnal Abdimas Imigrasi, 1(1), 7–10. https://doi.org/10.34005/jaim.1

Prasad, S. B. (2017). Effective Leadership in Democracy. Open Journal of Political Science, 07(03), 345–352. https://doi.org/10.4236/ojps.2017.73028

Ridho, M. F. (2017). Garuda716670. 1, 79–80.

Sabrina, I., Sultan, S., Nurfadilla, N., & Patasik, K. (2023). Hybrid Work: Efficiency of Dwi Election Systems Based on E-Voting and Conventional To Boost Transparency in 2024 Elections. Legislatif, 6(2), 65–82. https://doi.org/10.20956/jl.v6i2.27123

Sakti, R. E., & Nainggolan, B. (2023). Understanding the Role of Social Media Toward Satisfaction of Government in Indonesia. Jurnal Komunikasi Indonesia, 12(1). https://doi.org/10.7454/jkmi.v12i1.1185

Sari, E. A., Setiawan, R. A. D., & Jandevi, U. (2023). Social Media in Electoral Communication: A Case Study of Strategic Initiatives by Bantul Election Commission for the 2024 Elections. CHANNEL: Jurnal Komunikasi, 11(2), 137–143. https://doi.org/10.12928/channel.v11i2.377

Satria M, D., Zulfadli, Z., & Zuhri, A. (2023). The Role of Social Media in Increasing Political Literacy of Beginning Voters. Malikussaleh Social and Political Reviews, 4(2), 77. https://doi.org/10.29103/mspr.v4i2.11948

Tulip, G., & Denpasar, E. (2014). Book of abstract. 101, 1–110. https://doi.org/10.1109/mesa.2014.6935517

van der Staak, S., & Wolf, P. (2019). Cybersecurity in Elections: Models of Interagency Collaboration. In Cybersecurity in Elections: Models of Interagency Collaboration. https://doi.org/10.31752/idea.2019.23

Wasisto, A. (2024). a Brief Study of Actual and Strategic Issues Field of Political, Legal, and Security the Readiness for the 2024 General Election in the Capital City of Nusantara and the Status of Jakarta.