Improving the Capability of Cow HID Processing Entrepreneurs in the Use of Technology to Expand the Export Market (Case Study: Garut District Cow Processing MSMEs)

Wahyu Nurjaya WK; Maisa Azizah Asmara; Hamidah Hamidah; Anita Luthfiyati; Wulan Siti Rodiah

doi:10.35568/abdimas.v6i4.4032

Authors

Wahyu Nurjaya WK Information Systems Study Program, Institut Digital Ekonomi LPKIA Bandung, Bandung, Indonesia
Maisa Azizah Asmara Information Systems Study Program, Institut Digital Ekonomi LPKIA Bandung, Bandung, Indonesia
Hamidah Hamidah Information Systems Study Program, Institut Digital Ekonomi LPKIA Bandung, Bandung, Indonesia
Anita Luthfiyati Information Systems Study Program, Institut Digital Ekonomi LPKIA Bandung, Bandung, Indonesia
Wulan Siti Rodiah Information Systems Study Program, Institut Digital Ekonomi LPKIA Bandung, Bandung, Indonesia

DOI:

https://doi.org/10.35568/abdimas.v6i4.4032

Keywords:

Market, Marketing, MSME, Digital Technology, Export

Abstract

The potential to improve the Indonesian economy can be achieved through the development of micro, small, and medium enterprises (MSMEs), one of which is the cowhide MSME in Garut Regency (Vernanda et al., 2023). The need to improve the capacity of cowhide entrepreneurs is great, but the use of technology is not optimal for expanding the market (Solihah & Zakiah, 2022). The objective of this community service is to strengthen the capacity of cowhide MSMEs to use technology to expand export markets. This is accomplished through training, mentoring, and consulting that addresses the use of technology related to product marketing, content creation, financial reporting, and markets. The expected outcome of the community service is to enhance the skills of Garut Regency tanneries in using digital technology to market products with interactive product designs and appropriate financial reporting. by accounting standards and market management.

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References

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