Using Digital Marketing to Develop Marketing Strategy for Fish Farmer Group Products in Jehem Village

Vidya Shania Devi; Kadek Devi Kalfika  Anggria Wardani; Dewa Ayu Putu  Adhiya Garini Putri

doi:10.35568/abdimas.v4i2.1426

Authors

Vidya Shania Devi Universitar Pendidikan Nasional
Kadek Devi Kalfika Anggria Wardani Universitas Pendidikan Nasional
Dewa Ayu Putu Adhiya Garini Putri Universitas Pendidikan Nasional

DOI:

https://doi.org/10.35568/abdimas.v4i2.1426

Keywords:

Digital marketing, marketing strategy, cultivation results

Abstract

Fish Farmer Group "Mina Kumala Sari" is a fish farming group located in Jehem Village, Tembuku District, Bangli Regency and is engaged in fisheries, especially koi fish. Based on observations, it is known that this group still has problems in marketing the product. By using digital marketing through social media, it is hoped that they can reach the target market of the "Mina Kumala Sari" Fish Farmer Group. The purpose of this community service is to find out the use of digital marketing as a marketing strategy for the cultivation of the Fish Farmer Group "Mina Kumala Sari" Jehem Village. The implementation method begins at the observation stage, then conducts interviews with the group leader to gather information, followed by a literature study to collect data from literature and the last stage is documentation in the form of photos and videos. Based on the results of the service, it can be concluded that utilizing social media as a means to market products is quite effective because before the promotion was carried out many people did not know the existence of this group and after promotion through social media and direct and online promotions with groups or communities of ornamental fish lovers caused the Farmers Group Fish "Mina Kumala Sari" is increasingly recognized by the wider community.

Downloads

Download data is not yet available.

References

Alicia, T. S. (2020). Strategi Pemasaran Melalui Digital Marketing pada PT Bhumi Visatanda Yogyakarta. Laporan Magang. https://dspace.uii.ac.id/bitstream/handle/123456789/23790/17211077 Tarita Syavira Alicia.pdf?sequence=1

Awali, H. (2020). Urgensi Pemanfaatan E-Marketing Pada Keberlangsungan Umkm Di Kota Pekalongan Di Tengah Dampak Covid-19. BALANCA?: Jurnal Ekonomi Dan Bisnis Islam, 2(1), 1–14. https://doi.org/10.35905/balanca.v2i1.1342

Fadly. (2020). Membangun Pemasaran Online dan Digital Branding Ditengah Pandemi Covid-19 1. 5, 213–222.

Irfani, H., Yeni, F., & Wahyuni, R. (2020). Pemanfaatan Digital Marketing Sebagai Strategi Pemasaran Pada UKM Dalam Menghadapi Era Industri 4.0. 3(3), 651–659.

Mustika, M. (2019). Penerapan Teknologi Digital Marketing Untuk Meningkatkan Strategi Pemasaran Snack Tiwul. JSAI (Journal Scientific and Applied Informatics), 2(2), 165–171. https://doi.org/10.36085/jsai.v2i2.352

Naiman, R. J., Wardhana, M. W., Haryanto, R., & Pebrianto, A. (2020). Penerapan Digital marketing Sebagai Strategi Pemasaran UMKM. Jurnal IMPACT: Implementation and Action, 2(2), 39. https://doi.org/10.31961/impact.v2i2.844

Subawa, S., Yansen, M., Agung, A., Wirajaya, M., & Rahmadi, R. (2021). Penerapan Digital Marketing Arak Bali Produksi Desa Besan Application of Digital Marketing in " Arak Bali " produced by Besan Village. 5(3), 338–344.

Sunardi, N., Sarwani, Nurzaman, E., Pranoto, & Et.al, R. B. H. (2020). Peran Digital Marketing Dalam Upaya Meningkatkan Pendapatan UKM yang Berdampak Pada Kesejahteraan Masyarakat di Kab. Purwakarta di Tengah Pandemi Covid-19. 2(1), 58–67.

Trulline, P. (2021). Pemasaran Produk UMKM Melalui Media Sosial dan E-Commerce. Jurnal Manajemen Komunikasi, 5(2), 259. https://doi.org/10.24198/jmk.v5i2.32746