Online Marketing Counseling and Assistance for MSMEs Dakota Convection

Anita Primastiwi; Desy  Tri Inayah; Diki  Sandi Andrian; Sri Indah  Ergina; Indra  Pratama; Agung Sulistio

doi:10.35568/abdimas.v4i2.1253

Authors

Anita Primastiwi Program Studi Akuntansi Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa
Desy Tri Inayah Sarjanawiyata Tamansiswa Yogyakarta University, Yogyakarta, Indonesia
Diki Sandi Andrian Sarjanawiyata Tamansiswa Yogyakarta University, Yogyakarta, Indonesia
Sri Indah Ergina Sarjanawiyata Tamansiswa Yogyakarta University, Yogyakarta, Indonesia
Indra Pratama Sarjanawiyata Tamansiswa Yogyakarta University, Yogyakarta, Indonesia
Agung Sulistio Program Studi Akuntansi Universiatas Sarjanawiyata Tamansiswa

DOI:

https://doi.org/10.35568/abdimas.v4i2.1253

Keywords:

Jiwa wirausaha, UMKM, Pemasaran, Online, Entrepreneurial spirit, MSMEs, marketing, and online

Abstract

Sleman Regency is one of the regencies located in the Special Region of Yogyakarta Province, the beauty and natural wealth that is served even attracts the attention of many tourists, both local and international. In addition to the beautiful natural panorama, Sleman Regency also has many MSME actors so that it really supports the completeness of tourism in Sleman Regency, but due to the Covid-19 pandemic that has hit almost all countries, the tourism and MSME sectors have paralyzed so that a new life transition is needed, one of which is change the marketing of MSME products from offline to online. The presence of the community service team at Bachelorwiyata Tamansiswa University aims to foster the spirit of MSME actors by providing online marketing counseling and assistance to MSME actors. This activity consisted of socialization, counseling and training on online marketing which took place on Tuesday, September 15, 2020. In general, most of the employees at Dakota Convection were enthusiastic to further promote online product marketing through the media website, Instagram, Facebook, and various marketplaces. .

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